内循环品类运营（J101330）
Core
Manage the full lifecycle of merchants on an advertising platform, focusing on acquisition, activation, retention, and ad spend optimization.
Role type
Senior Category Operations Manager (Advertising)
Builds
Advertising products and merchant growth strategies
Domain
E-commerce / Digital Advertising
Deliverable
product features
Required skills
Merchant lifecycle management, Ad spend optimization, Data analysis, Cross-functional collaboration, Campaign strategy
Preferred skills
Experience with information feed/search ads, Understanding of ad algorithms (bidding, targeting), Training and enablement
Technologies
Ad platforms (Taobao, JD, Pinduoduo, Douyin, Kuaishou, WeChat Channels)
Responsibilities
Develop differentiated strategies for tiered merchants, Analyze ad data (CTR, CVR, ROI) to provide optimization solutions, Create standardized incentive programs and training, Collaborate with product teams to iterate ad tools, Execute large-scale promotional campaigns
