萝卜快跑市场营销经理(偏social)(J83027)
Core
Drive To C brand marketing for autonomous ride-hailing service, focusing on social media campaigns, content creativity, and cross-industry partnerships to boost brand awareness and reputation.
Role type
Senior marketing manager (social media focus)
Builds
Brand awareness campaigns, viral social events, cross-industry collaborations
Domain
Mobility / Autonomous driving / Consumer marketing
Deliverable
product features
Required skills
Social media marketing, content strategy, cross-industry partnership development, campaign execution, business alignment
Preferred skills
Experience in mobility/ride-hailing industry, viral content creation
Technologies
Social media platforms, content management tools
Responsibilities
Plan and execute online and offline marketing campaigns, create social media topics and events, leverage cross-industry resources, coordinate cross-functional teams for project delivery