Senior Media Planning Manager (m/w/d)
Core
Senior Media Planning Manager responsible for analyzing campaign performance, developing data-driven media strategies, and planning TV, print, and offline campaigns.
Role type
Senior Media Planning Manager
Builds
TV, print, and offline media campaigns
Domain
Media & Marketing
Required skills
Campaign performance analysis, Media strategy development, TV/Print/Offline campaign planning, Data process development, Media partner negotiation, AI implementation for media analysis
Preferred skills
Excel proficiency, Analytics and reporting tools experience
Technologies
Excel, AI tools
Responsibilities
Analyze and optimize campaign performance, media usage data, sales figures, and media budgets; Develop data-based media strategies and derive actionable recommendations; Plan and steer TV, print, and offline media campaigns; Build and develop data processes, reporting, and visualizations; Negotiate with media partners and optimize conditions and media performance; Deploy and develop AI for efficient analysis and media control