Social Media Performance Manager Organic & Paid (m/w/d)
Core
Designing and executing data-driven social media advertising campaigns and organic content strategies to drive performance for a heating and climate technology e-commerce business.
Role type
Social Media Performance Manager (Organic & Paid)
Builds
Social media campaigns and content for heating, solar, and climate technology products
Domain
Retail / HVAC & Climate Technology
Required skills
Social media strategy, paid advertising management, organic content creation, community management, data analysis and reporting, trend identification, cross-functional collaboration
Responsibilities
Conceptualizing, planning, and executing data-driven social ads campaigns; continuously steering and optimizing campaigns; developing and implementing a target-group-oriented social media strategy; planning and creating content for organic and paid channels; active community management; creating ad-hoc reports and analyses for success measurement and deriving recommendations; identifying new trends and technologies in social media marketing and integrating them into existing strategies; collaborating with other marketing areas to optimize the holistic marketing strategy
Seniority
Mid-level, hands-on IC