Senior Marketing Data Scientist, Consumer Bank
Core
Create, maintain, and evaluate present value calculations to assess acquisition quality and investment performance for deposit marketing initiatives.
Role type
Senior Marketing Data Scientist
Builds
Analytical support for deposit marketing campaigns, portfolio investment optimization, and business-facing quality assumptions.
Domain
Consumer Banking / Marketing Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Statistical methods, SQL, R, A/B testing, incrementality testing, experimental design, AI-assisted development tools, data visualization
Preferred skills
Python, marketing analytics, customer acquisition, campaign measurement, Tableau
Technologies
Python, SQL, Tableau, R, GitHub Copilot, Claude Code
Responsibilities
Create and evaluate present value calculations for acquisition quality; provide analytical support for deposit marketing initiatives; contribute to portfolio investment optimization; support finance processes with budgeting and forecasting inputs; advise on experimental design and data collection; interpret outcomes and present insights to stakeholders and senior management.
Seniority
Senior, hands-on IC
