Marketing Data Analyst
Core
Design reporting frameworks, analyze large datasets, and build predictive models to optimize marketing campaigns, customer retention, and ROI in the financial sector.
Role type
Marketing Data Analyst
Builds
Marketing dashboards, reporting frameworks, and predictive customer retention models
Domain
Financial services / Fintech / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Python, Microsoft Excel, Power BI, Tableau, Data Visualization, Statistical Analysis, A/B Testing, Customer Lifetime Value (CLV) Analysis, Segmentation Strategies
Preferred skills
Google Analytics, Google Ads, Bing Ads, Meta Ads, Criteo, Media Buying Platforms, Financial Services Industry Experience
Responsibilities
Design and maintain reporting frameworks to monitor marketing operations; Conduct in-depth data analysis to uncover growth opportunities; Evaluate marketing-business metrics and provide ROI analysis; Develop user demographics, behaviour insights, and segmentation strategies; Plan and analyse A/B tests to improve key marketing KPIs; Utilize product usage data to develop predictive customer retention models.
Seniority
Mid-level, hands-on IC
