C端产品经理-百度网盘（J81005）
Core
Develop long-term brand strategies, execute integrated marketing campaigns, and manage brand assets to drive market penetration and user growth for Baidu Netdisk's library and cloud storage services.
Role type
Senior Brand Strategy Manager
Builds
Brand awareness, market penetration, and cross-industry marketing projects for cloud storage and SaaS services
Domain
Internet / Cloud Storage / SaaS
Deliverable
product features
Required skills
Brand strategy formulation, content planning and copywriting, market research and competitive analysis, cross-industry partnership management, data-driven performance optimization, project management
Preferred skills
Experience in cloud services or SaaS industry, existing media and KOL resources
Technologies
Data analysis tools
Responsibilities
Conduct market and competitor research to define brand positioning; plan and execute offline/online brand activities and PR campaigns; manage cross-industry collaborations to drive B/C customer acquisition; analyze brand performance metrics to optimize strategies; coordinate with product and sales teams to align brand strategy with business growth; manage brand visual and verbal standards.