Marketing Analyst - Senior
Core
Senior Marketing Analyst driving data-informed decision-making, funnel optimization, and business growth through advanced analytics, forecasting, and experimentation for B2B customers.
Role type
Senior Marketing Analyst (B2B)
Builds
B2B marketing funnels, conversion frameworks, and growth initiatives
Domain
B2B Tech, SaaS, iGaming, FinTech
Deliverable
dashboards & analysis
Required skills
B2B funnel analytics, forecasting, attribution analysis, A/B testing, CRO, SQL, web analytics tracking, BI visualization, Excel/Google Sheets
Preferred skills
Python, automation of reporting workflows, AI-assisted analytics
Technologies
GA4, GTM, Tableau, Power BI, Data Studio
Responsibilities
Monitor end-to-end B2B funnel performance and identify bottlenecks; maintain KPI reporting infrastructure; support forecasting and planning; prepare business performance reviews; own marketing attribution frameworks; lead A/B testing and CRO initiatives; analyze user behavior to identify friction points.
Seniority
Senior, hands-on IC