Growth Marketing Manager
Core
Build market intelligence for mobile puzzle games, drive data-driven investment decisions for a game portfolio, and lead user acquisition and creative testing strategies.
Role type
Senior Growth Marketing Manager (Mobile Gaming)
Builds
Mobile game portfolio, user acquisition campaigns, and market intelligence frameworks.
Domain
Mobile Gaming / Puzzle Sub-genres
Deliverable
Production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Market research and intelligence, user acquisition budget management, portfolio decision-making (scale-or-kill), creative testing strategy, team leadership, data-driven ideation, cross-functional collaboration
Preferred skills
Puzzle game launch experience, game ideation process development, AI application in creative production
Technologies
Market intelligence tools, LTV prediction models, advertising network algorithms, attribution frameworks, app store policies
Responsibilities
Build structured market intelligence capability to track rankings and competitor strategies; Develop standardized scale-or-kill framework for product portfolio; Take overall responsibility for media buying performance across major acquisition channels; Develop portfolio strategies by game category and own standardized launch playbooks; Partner with Product and R&D to build a data-driven ideation process; Lead and develop 6 Team Leaders across functional areas
Seniority
Senior, hands-on IC with management responsibilities
