数据策略分析师（程序化广告方向）（J104398）
Core
Analyze DSP business data and formulate strategies to optimize revenue, fill rates, and eCPM by understanding ad bidding mechanisms and traffic distribution logic.
Role type
Data Strategy Analyst (Programmatic Advertising)
Builds
Optimized ad bidding strategies, traffic segmentation, and revenue growth initiatives for DSP platforms.
Domain
Programmatic Advertising / Digital Marketing
Required skills
Programmatic advertising ecosystem knowledge, Ad bidding logic (RTB), Large-scale data processing (Hive, SparkSQL, PySpark), Ad core metrics optimization, Data sensitivity, Logical problem decomposition
Preferred skills
Programmatic advertising operations experience, Traffic analysis optimization experience
Responsibilities
Analyze ad revenue fluctuations and fill rate anomalies to identify growth opportunities; Optimize ad requests and bidding strategies based on funnel analysis; Collaborate with product, algorithm, and operations teams to drive optimization implementation.
