Creative Director, Head of Internal Agency
Core
Set the creative vision and quality bar for EQ Bank's Internal Agency & Media Studio, ensuring work is distinctive and useful for a modern challenger brand.
Role type
Senior Creative Director / Head of Internal Agency
Builds
Product stories, owned channels, social, editorial, presentations, partner materials, and internal brand moments for EQ Bank
Domain
Financial Services / Brand & Creative Strategy
Deliverable
product features
Required skills
Creative vision setting, Art direction, Copy direction, Design direction, Brief writing, Messaging systems, Visual direction, Content strategy, Creative systems design, Studio operating model design
Preferred skills
N/A
Technologies
N/A
Responsibilities
Set creative vision and quality standards for the Internal Agency; Lead concept development across product marketing and owned channels; Translate business priorities into creative territories and messaging systems; Review and approve major internal studio work; Build the owned media and editorial engine; Create reusable creative systems and content formats; Design the studio operating model for speed and efficiency; Determine scope for internal studio vs. external vendors