Creative Director
Core
Lead creative strategy and operations to drive brand trust, acquisition, and measurable business results for a housing platform.
Role type
Senior Creative Director (Player-Coach)
Builds
National marketing campaigns, social content, and brand experiences for members, hosts, and partners.
Domain
PropTech / Affordable Housing
Deliverable
product features
Required skills
Creative leadership, team mentorship, performance marketing, creative operations, AI fluency, strategic thinking, cross-functional influence
Preferred skills
Experience with paid/organic/lifecycle channels, experimentation, brand storytelling
Technologies
AI-powered creative tools
Responsibilities
Set and evolve creative direction across customer touchpoints; mentor designers and agency partners; partner with Marketing to create high-performing creative; establish scalable creative workflows and quality standards; collaborate with Product, Engineering, Growth, Legal, and Operations; own visual identity and messaging consistency; translate customer insights into creative strategies; measure and optimize campaign effectiveness using performance metrics.
Seniority
Senior, hands-on IC with leadership responsibilities
