CENTACARE Marketing, Brand & Performance Manager
Core
Build a new enterprise marketing capability from the ground up, leading a team to shape brand, drive customer growth, and own performance across aged care, childcare, and community services.
Role type
Senior Marketing Leader (Building Enterprise Function)
Builds
Enterprise marketing capability, specialist team (Digital, Business Partnering, CRM, Content), brand architecture, and customer journey.
Domain
Non-profit / Human Services (Aged Care, Childcare, Community Services)
Required skills
People leadership, building marketing functions, brand strategy, digital marketing, CRM/lifecycle marketing, performance marketing, budget ownership, agency management, data-driven decision making, executive communication.
Preferred skills
Brand launch/repositioning experience, human services industry background, Catholic organization alignment.
Technologies
CRM, marketing technology platforms, SEO, AI tools.
Responsibilities
Develop enterprise marketing strategy and plan, lead and develop the specialist marketing team, strengthen brand positioning and identity, build customer journey and acquisition strategies, own marketing budget and agency spend, establish measurement disciplines and reporting, lead major brand and service launches.
Seniority
Senior, hands-on IC building a function