VP of Marketing
Core
Building the marketing function from the ground up for an AI platform serving plumbing, HVAC, and electrical contractors.
Role type
VP / Head of Marketing (building function from scratch)
Builds
AI agents integrated into contractor management systems (e.g., ServiceTitan) that automate front-office tasks and drive revenue.
Domain
B2B SaaS / Home Services Industry / AI Automation
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Full-funnel marketing leadership, product marketing (GTM, launches, messaging), demand generation, digital marketing, content strategy, cross-functional partnership, strategic roadmap planning
Preferred skills
Experience marketing to home services businesses (HVAC, cleaning), B2B and B2C marketing experience, early-stage startup scaling experience
Technologies
ServiceTitan, AI agents
Responsibilities
Own brand positioning and messaging, lead product marketing and GTM strategy, drive demand gen and digital marketing, develop company voice and storytelling, partner with Sales/Product/Operations, set marketing strategy and roadmap
Seniority
VP / Head of Marketing, building function from scratch