Content Marketing Specialist
Core
Lead marketing strategy, brand positioning, and content creation for an aged care and disability services provider.
Role type
Senior leadership marketing head (hands-on IC)
Builds
Brand trust, community engagement, and digital presence for My Guardian
Domain
Aged care and disability services
Required skills
strategic marketing planning, team leadership, digital marketing strategy, content strategy, social media management, SEO, paid advertising, email marketing, video production, photography, design, data analytics
Preferred skills
storytelling, market trend analysis, cross-functional collaboration
Technologies
Google Analytics, Google Ads, Meta Ads Manager, Adobe Creative Suite, Photoshop, Premiere Pro
Responsibilities
Lead and mentor a small marketing team; develop and execute comprehensive marketing strategies; oversee digital marketing activities including social media, SEO, and paid ads; direct content strategy across blogs, newsletters, and video; manage social media presence; partner with internal teams to highlight client stories; oversee creative production; analyze campaign performance
Seniority
Senior, hands-on leadership