Head of Organic Growth, Kraken Pro
Core
Own organic acquisition for Kraken Pro to convert curious traders into active users through brand, content, and product-led growth.
Role type
Senior Head of Organic Growth (Player-Coach)
Builds
Organic acquisition engine, conversion funnels, and brand trust for high-intent traders.
Domain
Fintech / Crypto / Trading
Required skills
B2C acquisition strategy, SEO, content marketing, social media, community management, partnerships, funnel analysis, UX audit, experimentation, data storytelling, product sense, trading culture familiarity
Preferred skills
AI competency, leadership of lean teams, cross-functional alignment
Technologies
SEO tools, content platforms, social media channels, analytics platforms, experimentation frameworks
Responsibilities
Build and run organic acquisition strategy across SEO, content, social, community, referrals, and partnerships; Map and optimize the funnel from first touch to first trade; Audit and improve UX in landing pages, sign-up flows, and onboarding; Lead a small team while staying hands-on with execution; Run experiments across channels and funnel steps; Build dashboards and insights to report growth drivers; Partner with Legal/Comms for compliant messaging.