VP of Demand Generation
Core
Own the end-to-end demand-generation engine to turn voice-AI leadership into qualified pipeline and revenue for a B2B SaaS platform.
Role type
VP of Demand Generation (Revenue Marketing)
Builds
Integrated campaigns, paid media, web, events, and field programs for a developer-first voice AI platform.
Domain
B2B SaaS / Voice AI / Developer Tools
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS marketing strategy, demand generation, revenue marketing, team leadership, budget allocation, cross-functional partnership, data-driven decision making, AI-native workflow design
Preferred skills
Scaling developer/API marketing, experience in product-led and sales-led environments, building AI-native marketing systems, modern revenue-marketing stack fluency
Technologies
marketing automation, attribution, intent/ABM tooling
Responsibilities
Set strategy and grow marketing-sourced qualified pipeline; build a repeatable AI-native demand system; improve pipeline efficiency and lead quality; run structured experiments; partner with Sales and RevOps to lift conversion; build and develop the marketing team; establish executive-level attribution and reporting
Seniority
VP, strategic leadership & team management
