Vertical Marketing Lead, Gaming
Core
Lead strategy and execution for Socure's identity verification platform within the gaming industry segment, driving pipeline and revenue growth.
Role type
Senior Vertical Marketing Lead (Gaming)
Builds
Industry-specific narratives, solution packaging, and partner go-to-market strategies for the gaming vertical.
Domain
B2B SaaS, Identity Verification, Fraud Prevention, Gaming Industry
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B product marketing, vertical/industry marketing, pipeline generation, cross-functional stakeholder influence, analytical rigor, project management
Preferred skills
Experience in fintech, identity, fraud, or risk sectors
Technologies
AI-driven platforms, data-centric technologies
Responsibilities
Define and execute vertical marketing strategy for the gaming GTM Pod; Develop ICPs, value propositions, and competitive positioning; Translate complex AI capabilities into industry-specific messaging; Deliver field-ready enablement materials; Coordinate integrated campaign strategies across multiple channels; Establish and track KPIs tied to pipeline and revenue.
Seniority
Senior, hands-on IC
