Growth Manager - Campaigns & Analytics
Core
Own the data infrastructure and intelligence layer powering user acquisition, engagement, and retention campaigns by driving cohort analytics, campaign attribution, and CLTV modelling.
Role type
Growth Manager (Analytics & CRM)
Builds
Data pipelines, Looker Studio dashboards, user scoring models, and multi-touch campaign attribution frameworks.
Domain
Fintech / Wealth Management
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, cohort analysis, funnel analytics, behavioural segmentation, BI tools (Looker Studio/Tableau/Power BI), CLTV modelling, multi-touch attribution, CRM automation logic, structured reporting
Preferred skills
Fintech/wealth-tech domain knowledge, CRM platforms (MoEngage/CleverTap), stock market/investment product understanding
Responsibilities
Design and maintain user scoring models for intelligent segmentation; Build and manage data pipelines for self-serve reporting; Define audience segments and trigger logic for CRM automation; Create structured PowerPoint decks for business reviews; Drive standardised processes for campaign planning and A/B test design.
Seniority
Mid-level (3–6 years experience)
