Shopper Marketing Executive
Core
Execute shopper activation plans and retail campaigns to bring brands to life in-store.
Role type
Shopper Marketing Executive
Builds
Retail activations, POS materials, in-store and digital campaigns
Domain
FMCG / Retail
Deliverable
product features
Required skills
Project coordination, Campaign management, POS material management, Stakeholder management, Market insight analysis, Retail execution
Preferred skills
FMCG experience, Marketing experience, Sales experience, Category management experience
Responsibilities
Coordinate shopper campaigns and retailer activations, Manage POS materials from brief through to delivery, Support in-store, retail media and digital activations, Work with agencies, suppliers and internal teams, Use shopper and market insights to strengthen campaigns, Track results and identify opportunities to improve future activity