Creative Director, Performance Marketing
Core
Direct creative quality and strategic direction for paid media campaigns (Meta, YouTube, CTV) to drive customer acquisition for a local business operating system.
Role type
Senior IC Creative Director, Performance Marketing
Builds
Paid media campaigns and creative assets for a SaaS platform serving local businesses
Domain
SMB Software / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Creative direction for performance marketing, Data fluency, Creative testing framework design, Full-funnel creative strategy, AI-enabled tool usage, Cross-functional collaboration
Preferred skills
Experience with lifecycle marketing, CRO, Organic-to-paid creative pipeline integration
Technologies
Meta Ads, YouTube Ads, CTV, AI-enabled tools
Responsibilities
Produce and direct creative across paid marketing surfaces, Own P&L impact of ad campaigns, Shape brand expression across channels, Build and own creative testing frameworks, Oversee QC for in-house and contractor creatives, Establish organic-to-paid creative pipeline
Seniority
Senior, hands-on IC
