PPC Specialist
Core
Managing paid traffic across web and mobile for all company products, focusing on top-of-funnel acquisition with CAC, conversion volume, and ROAS as key metrics.
Role type
Senior PPC Specialist (Performance Marketing)
Builds
Paid advertising campaigns and traffic acquisition for SaaS products
Domain
SaaS / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads, Meta Ads, multi-channel paid media, measurement and conversion tracking, budget management ($50K+), hypothesis testing, A/B experimentation, keyword and creative development
Technologies
Google Ads, Meta Ads
Responsibilities
Launching new advertising campaigns, generating keywords/banners/videos, monitoring KPIs and OKRs (traffic, conversions, CPA/CAC), regular reporting and analysis, running experiments, communicating with internal partners
Seniority
Mid-Senior, hands-on IC