Senior Director, Integrated Marketing
Core
Lead integrated marketing for a portfolio of academic programs, driving recruitment marketing, brand alignment, and performance insights for higher education clients.
Role type
Senior Director, Integrated Marketing
Builds
Recruitment marketing campaigns, brand storytelling assets, and performance-optimized creative outputs for university partners.
Domain
Higher Education / EdTech / B2B2C
Deliverable
product features
Required skills
Strategic marketing planning, performance marketing optimization, brand stewardship, client relationship management, cross-functional collaboration, team leadership, data-driven decision making, AI tool utilization, project management.
Preferred skills
Wrike, Google Workspace.
Responsibilities
Serve as primary client-facing marketing lead for academic programs; optimize recruitment marketing approaches with a testing mindset; create compliant branded impressions; generate performance insights from analytics; synthesize insights for executive presentations; collaborate with internal teams to cultivate best practices; oversee Brand & Planning Coordinators; champion talent development within the team.
Seniority
Senior, hands-on IC with management responsibilities