Product Marketing
Core
Building the product marketing function from scratch to own go-to-market strategy, sales enablement, and customer storytelling for an AI-powered revenue stack platform.
Role type
Foundational Product Marketer (building function from zero)
Builds
Product launches, sales collateral, customer case studies, and market intelligence for an AI automation platform.
Domain
B2B SaaS / AI / Revenue Operations
Deliverable
product features
Required skills
B2B SaaS product marketing, positioning and messaging, sales enablement, customer storytelling, market intelligence, cross-functional coordination
Preferred skills
Startup experience, design sensibility, familiarity with sales tech landscape
Technologies
Conversational intelligence, CRM, sales engagement tools
Responsibilities
Own end-to-end go-to-market for new features and products; Build sales collateral including pitch decks and battle cards; Create customer case studies and testimonials; Develop product education materials; Track competitive landscape and run win/loss analysis; Align messaging across Sales, Product, and Engineering
Seniority
Individual Contributor, building function from ground up