Senior Growth Marketing Manager
Core
Drive sustainable lead growth and measurable business outcomes for a digital pre-owned car marketplace by scaling acquisition channels, optimizing organic search, and managing CRM/lifecycle programs.
Role type
Senior Growth Marketing Manager (Marketplace)
Builds
Qualified leads and customer journeys for buyers and sellers in the pre-owned automotive marketplace
Domain
Automotive / Digital Marketplace
Required skills
Growth marketing strategy, SEO (technical & content), CRM & lifecycle marketing, Product marketing, Data analysis, Experimentation, Agency management
Preferred skills
Automotive industry experience, Leadership experience, Experience with classifieds or marketplaces
Technologies
Google Analytics 4, Google Ads, Google Tag Manager, Meta, Marketing automation platforms
Responsibilities
Identify and scale new non-paid acquisition channels; Own organic growth strategy (SEO/AEO); Drive CRM and lifecycle marketing programs; Lead product marketing and go-to-market strategies; Manage external agencies and suppliers; Coach marketing specialists
Seniority
Senior, hands-on IC with strategic ownership