Senior Martech Engineer
Core
Building the technical backbone for AI-driven, personalized marketing infrastructure including tracking, data modeling, and automation for local businesses.
Role type
Senior Individual Contributor Martech Engineer
Builds
Tracking infrastructure, CDP data models, marketing data pipelines, and AI-powered automation workflows
Domain
SaaS / Local Business Technology / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Tag management (client-side/server-side), Server-to-server conversion integrations (Meta CAPI, Google Enhanced Conversions), CDP architecture and data modeling, SQL, Marketing attribution fundamentals, Data pipeline integration
Preferred skills
Hightouch, Braze, HubSpot, Salesforce, Snowflake/Databricks/BigQuery, Reverse ETL patterns, JavaScript/Python, AI-powered workflow building, B2B SaaS experience
Technologies
Hightouch, Braze, HubSpot, Salesforce, Snowflake, Databricks, BigQuery, Make.com, Meta, Google Ads
Responsibilities
Own tag implementation and tracking hygiene; Build server-to-server conversion integrations; Define CDP data models and identity resolution; Integrate marketing data into core systems; Build and evolve AI-powered marketing workflows
Seniority
Senior, hands-on IC