Sr. Director, Product & Experience Marketing
Core
Lead Product Marketing and Experience Marketing to translate product strategy into positioning and build ongoing engagement for homeowners and service professionals.
Role type
Sr. Director, Product & Experience Marketing
Builds
Product positioning, messaging frameworks, lifecycle engagement, and content strategies for a two-sided marketplace.
Domain
Home services marketplace / PropTech
Deliverable
product features
Required skills
Product marketing leadership, lifecycle marketing, two-sided marketplace expertise, segmentation and personalization strategy, cross-functional partnership, team development
Preferred skills
Experience in high-growth companies, building upstream positioning frameworks, complex product portfolio management
Technologies
None explicitly stated
Responsibilities
Define product positioning and narrative ahead of the roadmap, set strategic direction for Experience Marketing (Lifecycle, Landing Page Optimization, Content), partner with CPO/CCO/Growth on roadmap and GTM strategy, represent team strategy to senior leadership, develop and manage a team of experienced marketers
Seniority
Senior Director, hands-on leadership