Product Marketing Manager, Homes.com
Core
Bringing new Homes.com products and features to market, creating insights for the sales team, and driving customer engagement through marketing programs.
Role type
Senior Product Marketing Manager
Builds
Homes.com digital advertising solutions and property search experiences
Domain
Real estate technology / Digital marketplaces
Deliverable
product features
Required skills
Go-to-market strategy development, positioning and messaging, sales enablement content creation, competitive analysis, market and customer research, cross-functional collaboration
Preferred skills
Residential real estate experience, content and writing passion
Technologies
None stated
Responsibilities
Develop positioning and messaging for products; Work with product management to shape roadmap and go-to-market strategy; Manage platform product releases and launch collateral; Research buyer personas; Translate technical details into user benefits; Conduct competitive and market research; Coordinate focus groups and client interviews; Support sales and industry events
Seniority
Senior, hands-on IC