Head of Marketing Analytics
Core
Building Marketing Analytics as a strategic capability to inform growth strategy, customer value, and investment decisions across the business.
Role type
Head of Marketing Analytics (Strategy & Team Leadership)
Builds
Marketing Analytics function, measurement frameworks, and analytical capabilities for acquisition, CRM, and growth teams.
Domain
Fintech / Financial Services / Marketing Analytics
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Marketing Analytics, Growth Analytics, Customer Analytics, Team Leadership, Strategic Planning, Attribution Modeling, Stakeholder Management, Process Improvement, Problem Solving, Data Rigour
Preferred skills
Mobile App Measurement, Multi-touch Attribution, Marketing Mix Modeling, LTV Modeling, AI-enabled Analytics, Fintech Domain Knowledge, Agency Background
Technologies
Mobile app measurement tools, Attribution platforms, CRM systems, Analytics frameworks
Responsibilities
Partner with senior stakeholders to solve complex marketing and growth challenges; Translate strategic business questions into analytical work; Lead, coach, and develop a team of four Marketing Analysts; Guide measurement approaches across acquisition, CRM, and growth activity; Build a strong measurement and attribution approach for multi-channel acquisition; Define and champion the long-term vision and strategy for Marketing Analytics; Improve the maturity of Marketing Analytics frameworks, processes, and capabilities; Influence decisions relating to customer acquisition, growth, and marketing effectiveness; Build strong relationships across Marketing, Growth, and Analytics teams; Ensure analytical outputs are commercially impactful and actionable; Maintain high standards of analytical quality and rigour.