Product Marketing Manager
Core
First Product Marketing Manager responsible for taking products to market, from positioning and launch to adoption and revenue growth for SMBs and accounting firms.
Role type
Product Marketing Manager (SaaS B2B)
Builds
Fintech and accounting software platform for SMBs and accounting firms
Domain
Fintech / Accounting / SMB
Required skills
Product launch ownership, competitive analysis, pricing and packaging, GTM strategy (sales-led and product-led), customer interview facilitation, KPI definition and monitoring, cross-functional collaboration with Sales and Customer Success
Preferred skills
Fintech or accounting software background, lifecycle marketing experience, in-app communication tools expertise
Technologies
None explicitly stated
Responsibilities
Define ideal customer profile and knowledge base for products, build launch plans from pre-launch testing to go-live, drive post-launch activation, retention, and expansion, collaborate with Product Managers on discovery and roadmap prioritization, monitor product usage and revenue growth metrics
Seniority
Mid-level, hands-on IC