Senior User Acquisition Manager (Meta)
Core
Managing day-to-day Meta Ads operations for a D2C subscription business in health and weight loss, focusing on automated buying flows and web acquisition funnels.
Role type
Senior User Acquisition Manager (Meta)
Builds
Automated buying processes and web acquisition funnels for a health and weight loss subscription product.
Domain
Health & Wellness / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Meta Ads management, automated buying flow operation, internal BI stack proficiency (Amplitude, Snowflake, Metabase), independent analytical judgment, QA and operational precision, fluent Russian
Preferred skills
Performance agency or multi-product publisher background, Google Ads/AppLovin/TikTok Ads experience, in-house buying tools experience, AI tools usage
Technologies
Meta Ads, Amplitude, Snowflake, Metabase, internal BI tools
Responsibilities
Execute day-to-day Meta channel operations including campaign setup, creative uploads, and budget management; Operate and fine-tune automated buying processes; Run manual tests for precision; Master internal data stack to drive scaling and pruning decisions; Take progressive ownership of the full Meta lifecycle.
Seniority
Senior, hands-on IC
