Product Marketing Manager
Core
Drive product marketing for AI solutions serving local governments, focusing on market analysis, go-to-market strategy, and product launches.
Role type
Product Marketing Manager (B2G/SaaS)
Builds
AI solutions for government, marketing campaigns, sales enablement materials
Domain
Government technology / SaaS
Deliverable
product features
Required skills
SaaS product marketing, go-to-market strategy, market analysis, product positioning, content creation, sales enablement, demand generation, cross-functional collaboration
Preferred skills
SEO, digital sales strategies, social media management, video production
Technologies
LinkedIn, Twitter, Google, AI tools
Responsibilities
Develop go-to-market plans and annual marketing strategies; create product positioning and messaging; produce marketing collateral and sales tools; execute product launches and field events; provide market intelligence to sales and product teams; manage lead reporting and demand generation programs.
Seniority
Mid-Senior (5-7 years experience)
