Lifecycle & CRM - LATAM
Core
Lead optimization of new user onboarding, retention, and repeat purchase strategies to drive activation and conversion rates for a global cryptocurrency exchange.
Role type
Senior User Growth Manager (Lifecycle & CRM)
Builds
User lifecycle management systems, membership programs, gamification, and referral mechanisms
Domain
Fintech / Cryptocurrency / Digital Assets
Deliverable
product features
Required skills
User growth strategy, A/B testing, funnel analysis, user segmentation, marketing automation, data-driven problem solving, cross-selling strategies
Preferred skills
Experience in transaction-based sectors (e-commerce, fintech), zero-to-one or one-to-thousand growth track record
Technologies
Marketing automation platforms
Responsibilities
Lead optimization of new user onboarding and first-time transaction conversion; build user lifecycle management and segmentation frameworks; design referral and viral growth mechanisms; execute A/B testing and resource allocation strategies; collaborate on lifecycle marketing campaigns; analyze data to identify business insights and propose solutions.
Seniority
Senior, hands-on IC