Developer Marketing Lead
Core
Own developer and technical buyer go-to-market strategy for Socure's identity verification API and platform products, acting as the connective tissue between Product, Engineering, and the field.
Role type
Senior Developer Marketing Lead (B2B/API/Platform)
Builds
Developer-facing go-to-market motions, technical content programs, and pipeline generation for API integrations
Domain
Identity verification, fraud prevention, API/Platform products
Deliverable
product features
Required skills
B2B marketing strategy, developer marketing, technical content strategy, cross-functional stakeholder influence, funnel analytics, project management
Preferred skills
API documentation, SDKs, developer portals, product-led growth
Technologies
API, SDKs, developer portals
Responsibilities
Define and execute developer marketing strategy across awareness, activation, and retention; Develop developer ICPs, technical value propositions, and competitive positioning; Partner with Product and Engineering to embed differentiated capabilities into narratives; Drive awareness within developer communities and ecosystems; Own developer content programs including blogs, docs, webinars, and conference presence; Establish and track KPIs tied to developer signups, API activations, and technical pipeline contribution
Seniority
Senior, hands-on IC
