Wearables Marketing Expert
Core
Lead go-to-market strategy and customer acquisition for an AI-powered wellness product in the wearables ecosystem, transforming health data into value propositions.
Role type
Senior marketing lead (wearables/health-tech)
Builds
Wearable hardware products and subscription-based wellness services
Domain
HealthTech / Consumer Electronics
Deliverable
product features
Required skills
Go-to-market strategy, performance marketing (Meta, TikTok, Google, YouTube), strategic partnerships, market research, competitor analysis, KPI definition (CAC, LTV, ROAS), D2C marketing, marketplace management (Shopify, Amazon), data analysis
Preferred skills
Wearable device experience, health-tech metrics knowledge (HRV, sleep, glucose), hardware-plus-subscription models, biohacking/longevity community network, habit-formation psychology
Technologies
Meta, TikTok, Google, YouTube, Shopify, Amazon
Responsibilities
Develop and execute go-to-market strategy, plan and optimize customer acquisition campaigns, build strategic partnerships, lead end-to-end product launches, optimize customer journey from acquisition to subscription activation, conduct market research and competitor analysis, monitor and analyze performance KPIs
Seniority
Senior, hands-on IC
