Manager, Digital Marketing
Core
Lead Taronga's digital marketing strategy to drive visitation, revenue, and brand advocacy across digital channels for Sydney and Western Plains Zoos.
Role type
Manager, Digital Marketing
Builds
Digital marketing campaigns, platforms, and annual portfolio marketing plans for zoo experiences and products.
Domain
Zoos / Tourism / Hospitality
Deliverable
product features
Required skills
Digital marketing strategy, campaign management, budget management, agency relationship management, digital transformation, team leadership, data analytics
Preferred skills
Experience in competitive commercial environments, tertiary qualifications in marketing or business administration
Technologies
Digital marketing platforms, data analytics tools
Responsibilities
Develop and execute digital marketing strategies to achieve visitation and revenue targets; optimize campaigns within budget; manage agency and external partner relationships; lead and develop the digital marketing team; collaborate with internal business units on fundraising, education, and membership products; implement new technologies for guest experience; facilitate digital reporting for campaign optimization.
Seniority
Manager, hands-on IC with team leadership
