Senior Data Analyst - Marketing
Core
Senior data analyst embedded in marketing to own end-to-end analytics from instrumentation to insights, driving demand, pipeline, and revenue decisions.
Role type
Senior hands-on IC marketing data analyst
Builds
Marketing data models, semantic layers, and self-serve dashboards for demand gen and RevOps teams
Domain
B2B SaaS / Fintech marketing analytics
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, dbt, cloud data warehousing, marketing stack expertise, multi-touch attribution, funnel analysis, CAC/LTV modeling, data quality design
Preferred skills
Python, paid-media analytics, SEO analytics, marketing experimentation
Technologies
BigQuery, Snowflake, HubSpot, Salesforce, Google Analytics, Amplitude, dbt, Omni, Looker, Thoughtspot, Metabase
Responsibilities
Define and own inbound funnel metrics (landing to conversion); build multi-touch attribution models; measure channel and campaign performance; model CAC, conversion, payback, and cohort LTV; author dbt models and own the semantic layer; design web tracking and lead-data quality; track web/SEO analytics and provide recommendations; partner with marketing/RevOps to translate questions into actionable analysis
Seniority
Senior, hands-on IC