Digital Marketing Manager
Core
Lead social media marketing, customer advocacy, and content publishing for Siemens' LCS division to build brand reputation and amplify customer success stories.
Role type
Digital Marketing Manager (B2B Software)
Builds
Social media campaigns, employee advocacy programs, blog content, and communication plans for the Product Excitement team.
Domain
Industrial Software / Product Lifecycle Management (PLM)
Deliverable
product features
Required skills
Digital marketing strategy, social media management, employee advocacy program execution, B2B review platform management (G2), WordPress CMS management, SEO and AI discoverability optimization, content writing and editing, project management, data analytics
Preferred skills
Experience with LinkedIn Amplify, familiarity with AI tools for marketing workflows
Technologies
WordPress, LinkedIn Amplify, G2
Responsibilities
Execute social media strategy for reputational campaigns; manage and scale employee social advocacy initiatives; drive customer advocacy and G2 peer review strategies; manage end-to-end editorial workflow for blogs on WordPress; produce internal newsletters; organize communication plans for key projects; monitor campaign performance and optimize strategies based on metrics
Seniority
Mid-level, hands-on IC
