Manager, International Artists & Labels
Core
Develop and execute locally relevant marketing campaigns for international artists and releases to grow audiences and drive commercial outcomes in the Australian market.
Role type
Manager, International Artists & Labels
Builds
Artist campaigns, fan engagement initiatives, and commercial growth strategies for international roster
Domain
Music industry, international artist marketing, Australian market
Deliverable
product features
Required skills
Integrated marketing campaign execution, audience development, CRM and direct-to-consumer marketing, project management, relationship building with labels and management, trend spotting in music and social culture
Preferred skills
Experience in music/entertainment/media marketing, deep knowledge of digital platforms and social media, creative and proactive mindset
Technologies
Digital platforms, social media, CRM systems, streaming services
Responsibilities
Develop and execute marketing strategies for international artists; act as internal advocate for artists; drive audience growth across digital and social channels; identify streaming and promotional opportunities; create innovative content initiatives; use campaign insights to optimize activity; collaborate with cross-functional teams to bring campaigns to life
Seniority
Manager, hands-on IC