Global Product Marketing Lead
Core
Define global go-to-market strategy and product storytelling for Binance's crypto and fintech portfolio to drive adoption among hundreds of millions of users.
Role type
Senior Product Marketing Leader (Global)
Builds
Global product launches, market positioning, and user adoption campaigns for consumer and institutional crypto/fintech products.
Domain
Cryptocurrency, Web3, Fintech, Global Consumer Markets
Deliverable
product features
Required skills
Global GTM strategy, product storytelling, user research synthesis, team building, cross-functional leadership, data-driven decision making, AI tool utilization, creative judgment, consumer product instincts
Preferred skills
Crypto/Web3 domain expertise, experience in regulated financial industries, building PMM functions from scratch, bilingual English/Mandarin
Technologies
AI tools for research, content creation, and workflow automation
Responsibilities
Own end-to-end global go-to-market strategy and execution; translate complex crypto/fintech products into compelling narratives; synthesize user and market insights to shape product direction; build and transform a high-performing global PMM team; orchestrate cross-functional launches; iterate on marketing performance based on data
Seniority
Senior, hands-on IC with leadership responsibilities