Senior Manager, Campaign Delivery & Martech Automation
Core
Strategic planning and execution of cross-channel marketing campaigns and member communications for a financial services firm, leveraging Martech and AI to drive customer engagement and business growth.
Role type
Senior Manager, Martech Campaign Delivery
Builds
Integrated customer experiences across digital, email, SMS, push, web, and app channels
Domain
Financial Services / Marketing Operations / Martech
Required skills
Marketing operations leadership, Martech platform expertise (Adobe Experience Platform, Journey Optimizer, CJA), AI/GenAI implementation, vendor management, campaign governance, A/B testing, Agile methodology
Preferred skills
Financial services experience, transformation program leadership, tertiary qualifications in Marketing/Business/Technology, Martech/AI certifications
Technologies
Adobe Experience Platform, Adobe Journey Optimizer, Customer Journey Analytics, AEM
Responsibilities
Lead and develop a team of 3 direct reports; Partner with Product, Tech, and Analytics teams; Manage vendor resources; Define and monitor campaign KPIs; Own end-to-end campaign delivery; Establish delivery standards and workflows; Implement AI-enabled marketing capabilities; Contribute to Martech roadmaps; Provide executive reporting; Drive optimization frameworks; Ensure compliance with privacy and governance.
Seniority
Senior, hands-on IC with people leadership
