Senior Product Manager
Core
Drive member activation and ownership of the funnel from first outreach to first visit for a digital nutrition and food ordering platform.
Role type
Senior Product Manager (Member Activation)
Builds
Systems and capabilities to motivate members to show up for nutrition care and food ordering
Domain
Healthcare / Nutrition / Digital Health
Deliverable
product features
Required skills
Funnel optimization, cross-functional leadership, data-driven experimentation, messaging strategy, incentive design, channel management
Preferred skills
Experience with text-message delivery, scheduling flows, marketing partnerships
Technologies
Funnel dashboards, experiment readouts, text messaging platforms, scheduling systems
Responsibilities
Own the member activation funnel from outreach to first visit, lead a cross-functional pod to build activation systems, collaborate with Marketing, Data, and Partnerships to optimize member engagement, design messaging and incentive structures to drive member behavior change