Digital Marketing Manager - Cotton On Global Support Centre
Core
Drive digital marketing strategy and lead a team of specialists to execute campaigns across SEM, SEO, email, and omni-channel for Cotton On's global fashion brands in the UK market.
Role type
Senior Digital Marketing Manager (Team Lead)
Builds
Integrated digital campaigns and customer experiences for Womenswear, Menswear, Body, and Kids product categories
Domain
Fashion retail / Digital Marketing
Deliverable
product features
Required skills
Digital marketing strategy, team leadership, SEM/SEO, email marketing, omni-channel campaign management, stakeholder engagement, commercial negotiation, budgeting and forecasting, analytical problem solving
Preferred skills
Predictive modeling, international digital marketing experience
Technologies
Content management systems, email marketing platforms
Responsibilities
Lead a team of Digital Marketing Specialists and Coordinators; plan, organize, and project manage digital campaigns; engage and influence senior business leaders; deliver innovative, customer-first digital experiences
Seniority
Senior, hands-on IC with leadership responsibilities