Product Marketing Manager
Core
Own the story behind each product, turning consumer and market insight into sharp positioning and ensuring every touchpoint tells a clear, consistent, market-led story for a long-wear makeup brand.
Role type
Product Marketing Manager
Builds
Product narratives, messaging frameworks, launch materials, and go-to-market strategies for beauty products.
Domain
Beauty / Skincare / Consumer Packaged Goods
Deliverable
product features
Required skills
Competitive analysis, consumer insight synthesis, product positioning, go-to-market planning, cross-functional collaboration, analytical reporting
Preferred skills
DTC beauty brand experience, social listening tools, beauty claims regulations, consumer research execution
Technologies
Social listening tools, review analysis platforms, competitive intelligence software
Responsibilities
Run ongoing competitive tracking across beauty and skincare; Synthesise customer reviews and social listening into actionable insights; Develop positioning and key messages for every product; Coordinate cross-functional teams for new product launches; Equip creative and content teams with insight-led direction; Report on product, competitor, and campaign performance.
Seniority
Mid-Senior, hands-on IC