Lead Software Engineer - Performance Marketing
Core
Lead a team of developers and strategists to build and iterate high-quality playable ad creatives for mobile games and apps.
Role type
Lead Software Engineer (Playable Ads)
Builds
Playable ad formats and interactive creatives for mobile games
Domain
Mobile gaming, performance marketing, ad tech
Deliverable
product features
Required skills
Playable ads development, Unity (Luna), Cocos Creator, object-oriented programming, web game development, AI-assisted development, mobile marketing metrics analysis, team mentorship
Preferred skills
French language fluency
Technologies
Unity, Luna, Cocos Creator, Claude Code, Codex, Cursor, Scenario, Flux, ElevenLabs
Responsibilities
Lead and coach a small team of playable ads developers/strategists, stay hands-on with playable ad production, oversee operational topics for the playable team, drive innovation in playable ad formats, collaborate with Growth Manager and creative strategists, benchmark competitor playable ads and analyze performance data, act as a technical and/or strategic reference for the team, support the rollout of playable ads across multiple game franchises, contribute to defining and evolving the playable ads chapter's vision, standards, and processes
Seniority
Senior, hands-on IC with leadership responsibilities
