Head of Marketing (Director)
Core
Lead global marketing strategy, rebranding, and repositioning for a digital asset firm transitioning from crypto-native to institutional finance.
Role type
Senior marketing leader (Head of Marketing)
Builds
Premium brand identity and market presence for a digital asset liquidity and trading firm
Domain
Digital assets / Crypto / Financial Services
Deliverable
product features
Required skills
Marketing leadership, brand building, strategic planning, institutional communication, crypto market expertise, team leadership, AI tooling utilization
Preferred skills
TradFi/crypto convergence experience, IPO/public company experience, EU regulatory knowledge (MiCA), AI-augmented marketing experience
Technologies
AI agents, agentic tooling
Responsibilities
Own and execute complete rebrand and repositioning, define marketing strategy for institutional and crypto-native audiences, build premium brand identity, partner with CCO to drive commercial impact, lead a small high-impact team, shape industry perception during finance convergence
Seniority
Director level, strategic leadership with hands-on direction setting