(Senior) Product Marketing Manager
Core
Own product marketing strategy for innovative advertising technology products, translating technical capabilities into value propositions to drive B2B growth.
Role type
Senior Product Marketing Manager (AdTech)
Builds
Go-to-market strategies, marketing content, and enablement materials for programmatic advertising products.
Domain
AdTech / Programmatic Advertising / Mobile & Connected TV
Deliverable
product features
Required skills
B2B AdTech strategy, programmatic advertising ecosystem knowledge, AI tool integration, MarTech platform usage, data-driven storytelling, cross-functional influence
Preferred skills
HubSpot, WordPress, mobile marketing passion
Technologies
MarTech platforms, AI-powered tools, HubSpot, WordPress
Responsibilities
Develop and execute product marketing strategies for B2B customers; Create compelling marketing content and narratives; Collaborate with product teams on messaging; Lead go-to-market initiatives for new launches; Engage with customers to collect feedback; Monitor campaign performance against KPIs; Anticipate market developments and adjust positioning
Seniority
Senior, hands-on IC
