Consumer Campaign Planner
Core
Translate consumer engagement strategy into integrated, well-executed campaigns to help Australians understand obesity, recognize health risks, and find trusted health information.
Role type
Senior IC consumer campaign planner
Builds
Integrated consumer engagement and disease education initiatives
Domain
Public health / Consumer marketing
Deliverable
product features
Required skills
Integrated multi-channel campaign planning, stakeholder coordination, external agency management, campaign project management, consumer health journey planning, media coordination, engagement analytics, budget management, regulatory compliance
Preferred skills
Digital, social, search, and AI/LLM discovery channel execution
Technologies
Digital, social, search, AI/LLM discovery channels
Responsibilities
Lead end-to-end planning and delivery of integrated consumer engagement initiatives, drive campaign governance through milestone management, coordinate integrated delivery across channels, manage timelines and dependencies, monitor engagement performance, ensure compliance with Therapeutic Goods Administration regulations and Medicines Australia Code of Conduct
