Business Manager - SIP/ETF - Paytm Money
Core
Drive user acquisition, engagement, and retention for SIP, ETF, and Trading Ideas businesses to enhance investment journeys and user engagement.
Role type
Growth Business Manager (SIP/ETF/Trading)
Builds
User acquisition campaigns, lifecycle programs, and investment funnel optimizations for retail investors.
Domain
Fintech / Wealth-tech / Retail Investing
Deliverable
product features
Required skills
User acquisition strategy, lifecycle management, funnel analysis, cohort analysis, campaign management, market research, stakeholder collaboration, data-driven decision making
Preferred skills
Growth marketing, business analytics, investment product knowledge (SIPs, ETFs, mutual funds), fintech experience, SQL, Excel, dashboarding, multi-channel communication (push, email, SMS, in-app)
Technologies
SQL, Excel, dashboards, reporting tools
Responsibilities
Develop strategies to improve SIP registrations, active SIPs, and continuation rates; Grow ETF trading volume and AUM through targeted campaigns; Analyze investment patterns and drop-off points to optimize funnels; Design lifecycle campaigns to convert one-time investors into long-term systematic investors; Monitor key metrics like SIP MTU, ETF AUM, and retention rates; Partner with product and UX teams to improve onboarding and investment experiences; Prepare periodic business reviews and growth recommendations.
Seniority
Mid-level, hands-on IC
