Market Activation Analyst (Health Plans / Health Systems)
Core
Conduct macro-level market evaluations and build quantitative funnel models to drive geographic expansion and payer contracting strategies for mental health care.
Role type
Market Activation Analyst (Health Plans / Health Systems)
Builds
Corporate roadmap for geographic expansion, market activation playbooks, and quantitative target-setting models.
Domain
US Healthcare / Digital Health / Health Plans
Required skills
Healthcare analytics, SQL, Tableau/Looker, funnel modeling, payer landscape analysis, market intelligence, strategic profiling, KPI tracking
Preferred skills
Management consulting, business operations, digital health experience
Technologies
Excel, Google Sheets, SQL, Tableau, Looker, IQVIA, Definitely Health, CMS data
Responsibilities
Leverage third-party healthcare data platforms to conduct macro-level market evaluations; Synthesize complex market trends to inform corporate roadmap and establish strategic rationales for future geographic expansion; Develop and customize market-specific activation playbooks with directional prioritization of target provider groups; Refine, maintain, and own the market activation Top-of-Funnel (TOFU) and Care Starts quantitative models; Track key performance indicators (KPIs) across activation stages from initial market entry to patient onboarding; Partner with cross-functional commercial, clinical operations, and business development teams to tailor market go-to-market strategies.